This campaign celebrates the extraordinary visionaries who dare to think beyond boundaries—those who don’t just break chains but redefine the very nature of possibility. To highlight that many trailblazers hail from under-represented and marginalised groups, thereby shattering the mold or constraints that seek to confine their existence within narratives that limit or diminish their capabilities and brilliance. At the same time, the campaign strived to motivate under-represented and marginalised communities to reframe obstacles they perceive as blocking their pathways to success—to see them not as roadblocks but as stepping stones to achieving breakthroughs and to inspire them by the sheer force of legacies of brilliance that precedes them, to become leaders in their own right, who are fully equipped to develop solutions to dismantle barriers and ignite collective progress.

Revisit the campaign here! https://shorturl.at/9Ovgb